I get really annoyed when I see brands branding themselves as natural. Some go as far as calling themselves natural, since this word has no legal meaning, and some like to put pretty flowers and green font on their packaging to make them look like they use natural ingredients. And then you have the ones that only mention the natural ingredients in their products on the front of the packaging.
I find it very deceiving when companies do this and take advantage of our willingness to spend more money for safer products. If they want to target customers who care about what they put on their skin then it's a matter of choosing only natural/ safe ingredients and not just branding it as so.
A little while ago, I won a bottle of Caudalie cleansing water from Naturisimo.com. I really needed a new cleanser as using olive oil to remove my make up made me break out.
Doesn't it look so natural!
So I started using it right away thinking 'Naturisimo only sell natural/ safe products so there is no need to bother researching each ingredient'. I was so wrong! Other than containing fragrance (which could contain anything!) it also has Poloxamer 184 as the second ingredient after water, which has a toxicity rating of 7-8.
I was looking forward to reviewing this product as it worked so well but how well it works means nothing when it contains such a toxic ingredient.
So let this be a reminder for me to check every single ingredient! And please also let it serve as a reminder for you to also do this. It may be time consuming but it is totally worth it.